RETURN ON INVESTMENT (ROI)

Return on investment is a vital measurement of the success of any direct marketing campaigns.ROI can be measured in a variety of ways for instance, lead generation, clicks, revenue generated, customer acquisitions among others. In observing how other companies measure their ROI, we used OLX as our case study.

OLX is an online company which was founded in 2006 and operates in more than 50 countries. It has been able to use social media well with sites such as Facebook, Instagram, Twitter, LinkedIn and Snap chat.  Everyday millions of people all over the world buy and sell goods using OLX. The platform has over 200 million users monthly hence generating traffic of over 11 billion monthly page views. According to Griffith (2014), approximately three billion people are online, many of them skipped desktop internet and went straight to mobile. Television ads directed them to a website or app.

Customer acquisition

This is defined as the best mix of media and engagement tools to gain new customers through targeting them and reaching them through online and offline customer journeys. According to online classifieds website OLX, there has been an internet user visiting its website via mobile devices. OLX revealed that over 65% of its internet traffic is from mobile devices and it’s moving on a faster rate. OLX has more than 750,000 Facebook fans who engage on the platform who communicate with the company. Social media has enabled it to reach to its target audiences directly ( IT News Africa, 2015).

Clicks

            It is an evaluation metrics that provides digital marketers with clear insights regarding the number of clicks achieved by their web campaign. It refers to the number of ad clicks. Total visits to the location relevant to your strategy can be measured for example by landing a page for a pay per click campaign.  Measuring the number of visits is important because it helps an organization or company to get an idea of how well its campaign is driving traffic. For example, the OLX clicks for facebook ads are 722,605 and  has a ROI of 9.93%. 

WE JUST DECIDED TO.

In a recent trail blazing TV series by the name Newsroom, there is an episode where they debate on whether they should change how they do their news. They are caught in a dilemma of sorts whether to try the popularist way and go for ratings and viewership or travel the lonely road and do news that is pure unbiased and uncensored. In the end they pick the road less travelled and then one of the characters says the line, "One day they shall say we changed the world, why? Because we just decided to."

In the same vein we have decided to change our world by starting from the ground up. Around nineteen million Kenyans are below the age of fifteen that accounts for forty three percent of our population. Of this forty three roughly eighty percent survive on a meal a day. This means most Kenyan children have a meal a day more often than not in school. So how much more could we help these children and these communities if we support and uplifted their schools?

Zoe international is dedicated to this cause and by partnering with major companies, both local and international, came up with Coin 4 Coin campaign. Through this campaign we will encourage people to give any amount of money towards the refurbishment and revitalization of rural schools and their amount shall be matched by the partnering companies. This means if we bunch together and raise three million then our partners top up with an equal amount of three million; literally getting a coin for every coin you give.

Subscribe to this blog to keep up with stories of the children we are helping and what the money stands to do for them.

Regards,
Coiner.